Your CTI Isn't the Problem. What You Do With the Calls After Is.

Every operations manager setting up a new call center eventually hits the same wall: which CTI do I go with? The thread on this topic never ends. Genesys or Amazon Connect? Five9 or Aircall? Dialpad or Vonage? Native or open CTI? The debate is real and the stakes feel high. But after the choice is made, a new and quieter problem takes its place -one that no CTI solves on its own.

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